Microsoft’s Halo 4 Surpasses Records By Grossing $220 Million At Launch

Master Chief Returns

Highly anticipated video game title “Halo 4″ launched the previous Tuesday, November 6th. Microsoft has announced that “Halo 4″  had sales of $220 million in its first 24 hours of its release that day. That was higher than previous “Halo” games,
which set entertainment launch records. It was also a bigger hit than the biggest movie opening in the U.S., “Harry Potter and the Deathly Hallows: Part 2″. Halo 4 sales went on to reach $300 million in global sales in the first week.

“We’re thrilled that ‘Halo 4′ has emerged as the biggest U.S. entertainment launch of the year,” Microsoft Studios Corporate Vice President, Phil Spencer said. The previous installment “Halo: Reach,” the fourth game in the series, was launched in September 2010 and raked in US$200-million in global sales on launch-day.

Halo 4′s projected sales are set to be undercut following this week’s Activision launch of Call Of Duty: Black Ops II.

The Halo 4 numbers pale in comparison to COD’s previous installment, Modern Warfare 3, which generated $400 million in the same time-frame, making it the most successful video game launch of all time. The same game went on to gross $1 billion in 16 days, beating the record set by James Cameron’s blockbuster movie, Avatar. With analysts claiming that Black Ops 2 will most likely sell between 6.5 million and 7.2 million units in the US and UK within its first 24 hours, many believe that COD: Black Ops 2 will be as profitable as its predecessor — if not more so.

Most gamers are making choices between Halo 4 and Call Of Duty: Black Ops II for those that cannot get both. With no official word from Activision on the matter, we are expecting to see some interesting results regarding current “Halo 4″ sales and “Call Of Duty: Black Ops II” sales in its first week.

Adetunji Openiyi (freeshype)

When he is not gorging himself on games and tech news, Adetunji creates designs and photography. Follow him on Twitter and Instagram to see more. @freeshype

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