TechnesstivityCall Of Duty: Black Ops II Grosses $1 Billion in 15 Days
Bomb the presses—it’s official: Activision announced yesterday that Call of Duty: Black Ops II has crossed the $1 billion mark in worldwide retail sales according to Chart-Track retail customer sell-through information and internal company estimates. Illustrating the strong appeal of interactive entertainment to audiences worldwide, it achieved this milestone in just 15 days after its launch on November 13, 2012. Last year’s Call of Duty: Modern Warfare 3 reached $1 billion in retail sales in 16 days. The box office record set for feature films in 2009 by “Avatar” was $1 billion in 17 days.
“Entertainment franchises that captivate audiences for as long as Call of Duty has, on the scale that Call of Duty has, are very rare things. And it takes a lot of brilliant people working across different disciplines to make it happen. It is incredibly humbling and gratifying to be a part of.”
Eric Hirshberg, CEO of Activision Publishing
Black Ops 2 earned $500 million in the first 24 hours. Since its release, Activision reported that gamers have logged more than 150 million hours playing the game on Xbox Live and the PlayStation Network, including one zealous soldier who kept his guns a-blazin’ for 135 hours straight.
“The release of Call of Duty has been one of the most significant entertainment events of the last six years,” said Activision Blizzard CEO, Bobby Kotick, comparing it to ‘Harry Potter’ and ‘Star Wars,’ the most successful movie franchises of all time. The games have grossed more in a shorter period of time. .
Call Of Duty: Black Ops 2 is available for PC, PlayStation 3, Xbox 360 and Wii U.
