iROKOtv, Africa’s largest online platform for streaming movies turns one today. The Company which owns licences to more than 5,000 Nollywood titles was started on 1st of December 2011 and since then has become a game changer in the online distribution of Nollywood and Ghanian movie content.
iROKOtv brought to you by iROKO Partners, the company that started off with NollywoodLove on Youtube and has pivoted into music streaming with its iROKING service.
Since launch, iROKOtv has 800,000 registered users, who watch Nollywood content from over 178 countries across the world. The service has also recorded almost 50million movie plays and has changed the way people all over the world access Nollywood content. iROKOtv has played a crucial in role in bringing Nollywood to the global audience and has inspired others to start similar platforms.
In March this year, iROKO Partners got $8 Million in funding from Tiger Global – a New York-based private equity and hedge fund run by an early investor in Facebook and Zynga. The company then introduced iROKOtv+ a paid platform for movies released in 2012.
According to the CEO of iROKO Partners, Jason Njoku, the majority of iROKOtv users are in the US and UK and the company is looking to increase its userbase in Africa in 2013.
iROKOtv gave us some insight into the world of Nollywood with the Infographic below.