Following Sunglasses, Sabunta’s Ex-CEO Leonard Stiegeler has launched a new website selling beauty products. Glamour.com.ng sells Fragrances, Skin care products and Make-up items.
Leo, as he is fondly called, left Sabunta(now Jumia) and launched Sunglasses - an online store for glasses, sunglasses and contact lenses, a while after. Before launching Sabunta in Nigeria, he worked at Zando – Rocket Internet’s online fashion store for South Africa.
Glamour promises to ship items ordered between 5 and 10 days and explains that it will sometimes come across hitches in the delivery process. Glamour’s design still takes cue from Rocket Internet’s website designs. The arrangement of products and placeholders on the home page are examples.
Seems Leonard Stiegeler’s companies are picking up on niches while a lot of e-commerce sites look to sell a wide range of products. He’s obviously got a lot of experience selling fashion-related items online.
We’ll love to see is how niche e-commerce sites can go against sites with wide ranges of products.