HelloFood Is Rocket Internet’s Latest Nigerian Venture
Rocket Internet Nigeria has launched HelloFood – an online/phone service that allows you order food and get it delivered.
Rocket’s foray into the Nigerian e-commerce scene with the launch of an online fashion store Sabunta and an electronics and media store Kasuwa. Both stores were later merged into Jumia – an Amazon-like store for Nigeria and a large part of North Africa.
HelloFood says it has over 30 restaurants in Lagos for customers to order from at delivery prices starting from N0. To find restaurants in your area, all you have to do is type in your location, order from the available restaurants and menus and wait for delivery. A confirmation SMS will be sent to you while your food is on its way.
Also, not all the restaurants on HelloFood deliver to all towns in Lagos. Some deliver specifically to the Island, others, the Mainland. At the bottom right of the website, you can see a link to HelloFood’s Moroccan website.
This means there are plans for an Africa-wide expansion like Jumia.
Although the Moroccan website wasn’t working at the time of this post.
The website however, doesn’t give a timeline for delivery. The difficult part for HelloFood will be delivering on time with the hectic traffic in Lagos and the recent ban on commercial motorcycles on 475 roads in the state.
HelloFood’s website doesn’t work properly on mobile because it doesn’t have a mobile specific website and I can’t seem to search for restaurants at the moment.