Apple’s WWDC 2012: What (Not) To Expect
Today marks the beginning of Apple’s 2012 Worldwide Developer’s Conference. The tech world isn’t being given much time to recover from the E3 as the WWDC is the biggest Apple event of the year. The WWDC is being held at the Moscone West Center in Chicago and will run from June 11 to June 15. The most anticipated portion of the event is Apple Chief Executive, Tim Cook’s keynote address. There have been many speculations as to the revelations that the Apple CEO has in store for the world.
It is almost certain that Tim Cook will use his CEO to shed light on Apple’s new iOS 6. In previous years, Apple has used its WWDC to announce new software for its iPhones, iPods and iPads so it’s unlikely that this year will be different. Apple also has to keep up with its gradually improving competition, Android and possibly but not likely, Blackberry. Siri could probably see an upgrade as well in addition to making its debut on the iPad.
Another thing to look forward to is a closer look at the new Mac OS Mountain Lion. In February, Apple announced the launch of OS X 10.8 Mountain Lion and also shared some details about it such as its full integration with iCloud. It wouldn’t be surprising if Apple also rolled out a new line of Macbook Pros or Macbook Airs to demonstrate the new Mac OS. Apple also has to keep up with the rapidly evolving PC market.
We may also hear more about rumored developments upon Apple TV. In Steve Jobs’ biography, the deceased Apple CEO says, referring to the TV, ”It will have the simplest user interface you could imagine… I finally cracked it.” Apple may have finally implemented Jobs’ “crack”.
On the downside (bright side for new iPhone 4S owners), there has been no evidence to suggest the announcement of the iPhone 5. I suppose it is too soon to ask for such despite the lack of satisfaction with the release of the iPhone 4S. It seems like it has been a while since Apple honored us with a new iPod but that also seems unlikely. It is important to understand that even though Apple has more cash reserves than some countries, they are still only one company and can’t cater to every desire at once.