TechnesstivityAndroid Now Controls Almost 80% Of The Smartphone Market
Android – the mobile OS from Google has been the dominant mobile OS for some years. That dominance seems to be getting even bigger as shown by recent numbers. New data from the research firm IDC show that Android now controls 79.3 percent of the smartphone market, up from 69.1 percent a year earlier. This comes at the expense of iOS and BlackBerry which have seen their market share drop. A snapshot of the smartphone market share is below:
| Operating System | 2Q13 Unit Shipments | 2Q13 Market Share | 2Q12 Unit Shipments | 2Q12 Market Share | Year-over- Year Change | ||||||||||
| Android | 187.4 | 79.3% | 108 | 69.1% | 73.5% | ||||||||||
| iOS | 31.2 | 13.2% | 26 | 16.6% | 20.0% | ||||||||||
| Windows Phone | 8.7 | 3.7% | 4.9 | 3.1% | 77.6% | ||||||||||
| BlackBerry OS | 6.8 | 2.9% | 7.7 | 4.9% | -11.7% | ||||||||||
| Linux | 1.8 | 0.8% | 2.8 | 1.8% | -35.7% | ||||||||||
| Symbian | 0.5 | 0.2% | 6.5 | 4.2% | -92.3% | ||||||||||
| Others | N/A | 0.0% | 0.3 | 0.2% | -100.0% | ||||||||||
| Total | 236.4 | 100.0% | 156.2 | 100.0% | 51.3% |
Source: IDC Worldwide Mobile Phone Tracker, August 7, 2013.
Smartphone shipments increased by a whopping 51.3 percent from 156.2 million to 236.4 million shipped a year earlier. In terms of year-on-year growth, Android grew a whopping 73.5 percent in comparison with iOS’s 20 percent growth. Only Windows Phone grew faster with a stunning 77.6 percent year-on-year growth. A look at the different OS vendors are available below:
Top Android Smartphone Vendors, Shipments, and Market Share, 2013 Q3 (Units in Millions)
| Vendor | 2Q13 Unit Shipments | 2Q13 Market Share | 2Q12 Unit Shipments | 2Q12 Market Share | Year-over- Year Change | ||||||||||
| Samsung | 73.3 | 39.1% | 48 | 44.4% | 52.7% | ||||||||||
| LG | 12.1 | 6.5% | 5.8 | 5.4% | 108.6% | ||||||||||
| Lenovo | 11.4 | 6.1% | 4.9 | 4.5% | 132.7% | ||||||||||
| Huawei | 10.2 | 5.4% | 6.5 | 6.0% | 56.9% | ||||||||||
| ZTE | 10.2 | 5.4% | 6.4 | 5.9% | 59.4% | ||||||||||
| Others | 70.2 | 37.5% | 36.4 | 33.7% | 92.9% | ||||||||||
| Total | 187.4 | 100.0% | 108.0 | 100.0% | 73.5% |
Source: IDC Worldwide Mobile Phone Tracker, August 7, 2013
Top Windows Phone Smartphone Vendors, Shipments, and Market Share, 2013 Q3 (Units in Millions)
| Vendor | 2Q13 Unit Shipments | 2Q13 Market Share | 2Q12 Unit Shipments | 2Q13 Market Share | Year-over- Year Change | ||||||||||
| Nokia | 7.1 | 81.6% | 4.1 | 83.7% | 73.2% | ||||||||||
| Samsung | 1.0 | 11.5% | 0.3 | 6.1% | 233.3% | ||||||||||
| HTC | 0.4 | 4.6% | 0.4 | 8.2% | 0.0% | ||||||||||
| Huawei | 0.2 | 2.3% | 0.0 | 0.0% | N/A | ||||||||||
| Others | 0.0 | 0.0% | 0.1 | 2.0% | -100.0% | ||||||||||
| Total | 8.7 | 100.0% | 4.9 | 100.0% | 77.6% |
Source: IDC Worldwide Mobile Phone Tracker, August 7, 2013
These results should not worry Apple as much as they still account for a majority of the profits in the smartphone industry even though Samsung is hot on their heels. A new iPhone and iOS should help in shoring up their market share from competitors especially BlackBerry.
