Mobile Marketing Provider Flytxt Wins Deals In Africa With Warid Partnership
Mobile Marketing Solutions provider Flytxt has announced that it has sealed deals with Warid Uganda and Warid Congo B to provide its campaign management solutions. Its platform has also gone live on both networks as soon as the deal was closed.
Flytxt’s technoloy uses past service consumption patterns of telecom networks and enables such telcos provide information of customised services to users who will need them via SMS. Flytxt also brings in its mobile marketing and campaign management expertise which it has offered to South Asian and African networks with a combined subscriber base of over 250 Million.
To date, Flytxt has run over 50,000 highly successful compaigns across both contients within a year. Vinod Vasudevan, Group CEO of Flytxt said,
“We are extremely happy about partnering with Warid Uganda and Warid Congo B. They are one of the most innovative mobile operators in Africa committed to create value for its subscribers. Flytxt has proven itself in Telco ecosystem as a leading player in enabling the most matured technology and marketing practices to generate incremental revenue for operators across emerging markets.”
Based in Uganda, Congo, Pakistan and Bangladesh, Warid Telecom provides voice and data services using 3G/EDGE technologies. Warid also provides info-entertainment services as well as mobile money services. The telco is majorly owned by the Abu Dhabi Group.