Twitter Now Showing Promoted Tweets From Accounts You Don’t Follow
Twitter has begun to allow advertisers using Promoted Tweets to show their tweets to people who don’t follow them. Brands and advertisers can indicate that they would like Twitter to show Promoted Tweets to users similar to their followers. Similarities are established via Twitter’s interest graph. The graph is a collection of data based on who the user follows, how the user tweets, what topics the user retweets most and a bunch of other stuff. You won’t be... Read More
