For those of you that use Blogger and Picasa, they will be no more – at least their names. Google wants to drop the names of some non-Google name brands and rename them as Google services. They’re doing this to make the brand a whole for the the public launch of Google+.
Don’t be misled though, Blogger and Picasa are still going to be available but instead, according to two other sources, Google wants to rename Picasa “Google Photos” and Blogger, “Google Blogs.” According to Mashable some other brands like YouTube are not likely to be affected. They shut down Google Video, their failed video service, in May.
This is not their first time doing this, when Google acquired JotSpot in 2006, they rebranded it as Google Sites. In 2007, when Google acquired the VOIP platform GrandCentral, they relaunched it as Google Voice. So it’s not surprising that they would want to do this for two of their biggest brands.
Picasa and Blogger were also acquired by Google, although both have been part of Google for much longer. Picasa was acquired in 2004 and Blogger (which I just found out was co-founded by Evan Williams of Twitter) was acquired in 2003 and happens to be one of the top 10 most visited websites in the world. The renaming could piss off a few people but, it allows Google to completely mash both of them up into Google+.