Mocality Announces Final Closure For The 28th Of February
Just like we reported in January, business listing service Mocality has confirmed that it will be shutting down operations on its Kenyan and Nigerian sites. They made the announcement via a blog post on Mocality Kenya, stating both websites will close February 28th 2013.
Launched at separately in 2011, both websites allowed business owners add information about their services for free as a form of advertisement on the internet. For the consumer, Mocality allowed you search for businesses that provided certain services around you.
In 2012, Mocality had a scuffle with Google, accusing and providing proof that the American search giant had been illegally accessing its database and contacting businesses on the database, asking them to move to and patronise Google’s Get Kenyan Businesses Online program.
For businesses who use Mocality, the blog post explains that you can retrieve all data you have provided the company and you will be refunded for any adverts paid for, beyond February 28.
MIH Internet Africa, the parent company of Mocality, hasn’t made the reason for the closure public but we have word from staff who wish to remain anonymous that Mocality wasn’t making profit. It’s deals service, Mocality Deals, was also yet to properly take off and challenge services like DealDey.
Mocality can decide to sell its data to rival companies like Google, VConnect and Connect Nigeria but they’re less likely to do that since they haven’t publicly said so. The company also hasn’t told us what will be come of Mocality employees.
Also In 2012, MIH shutdown its e-commerce service for electronics and gadgets, Kalahari and relaunched its trading service Dealfish, as OLX. The company also launched a price comparison service called Price Check in Nigeria.